Why add bridal shows to your marketing mix

May 23, 2012 at 6:00 am Leave a comment

Bridal shows are a great way for brides-to-be, wedding couples, friends, family and wedding planners to research the latest in wedding trends and services. The importance of a bridal show is the ability of businesses and entrepreneurs to reach a large number of people with interesting booths or exhibitions and provide relevant information regarding professional wedding-related services or products. Adding a bridal show to your marketing mix is a great way to reach thousands of potential customers in a single location for a short duration. Read on for tips on having a successful bridal show experience for your business.

Things to Know Before You Go

The bridal show atmosphere is very potent and powerful as it brings together many consumers to one location seeking services or products that you may offer to make their wedding day dreams come true. One of the best benefits of participating in a bridal show is generating actual sales at the show by personally meeting your customers, competitors and suppliers while prospecting for new customers. Reaching new clients is essential and critical to the growth and success of your company.

 Optimize Your Time

Enhance your image and visibility by presenting your company or business in the best light possible with an attractive booth that appeals to bridal show attendees. Offering complimentary promotional products or freebies helps bring people to your table or booth. Establishing a remarkable presence and separating yourself from the competition results in a critical and vital component of saving time by attracting your target market. Focus on the audience present and do not spend time hanging out and talking with co-workers, this distracts from selling your products or services and makes your business seem uninteresting to the general public.  Astonishingly, one of the reasons exhibitors fail at bridal shows is by not following up on leads.

Have a Goal

Improving the effectiveness and productiveness of your marketing efforts means being in tune with your target audience and creating a specific goal to reach your bridal shows customer’s attention. Having a goal increases your chance for success according to Entrepenuer.com, among the 25 most common characteristics of successful entrepreneurs include defining your goals and objectives, design your workspace for success, get and stay organized and plan everything. Keep your goals simple such as promoting your company’s brand, networking, generating new leads and introducing new wedding-related products or services.

 Love Your Bridal Show Attendees

Lavish attention upon your bridal show attendees; introduce them to your new services or products and provide hands-on demonstrations and education that will help them in their final selection, this kind of proactive interaction cannot be had on the Internet or other marketing channels. Create interactive and innovative displays to inspire and promote. Bridal show attendees love freebies but they can be meaningless if they are not cost-effective or compliment your company’s image, choose wisely and with imagination. The bridal show is all about the attendees and their upcoming nuptials and making a perfect match with the right wedding-related service or business.

 Interested in participating at Great Bridal Expo? Click here for exhibitor information.

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Entry filed under: Bridal Show Tips, Uncategorized. Tags: .

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