REASONS FOR DOING Bridal shows

September 6, 2012 at 9:00 am Leave a comment

Bridal shows bring together brides, grooms, couples, families, friends and wedding planners, all under one roof for a chance to learn, be entertained and meet with a wide variety of wedding-related businesses and professionals. Exhibit at a bridal show and join other vendors as they seek to successfully realize the benefits of a well-organized sales and marketing plan. Read on for some of the best reasons to exhibit at a bridal show.

Showcase Your Products and Services

Attract potential customers at a bridal show by helping them evaluate and comparison shop wedding-related buying decisions with ready information and an opportunity for evaluation. Buyers often like to see, touch and taste something before buying. Create an inviting and attractive display and enthusiastically explain to visitors what makes your product or service different from the competition. Photographers promote services by having an array of beautifully framed photographic examples of their work or video portfolios available for potential clients to view. Bakers and caterers will want to hand out samples of cake or other food items for customer consideration.

Personalized Customer Service

Create a good impression and develop long-lasting relationships with your prospective clients by providing quality one-on-one meeting time. Take the time to answer any and all relevant questions your visitors might have and learn how your business can best fill their needs. Actively participate and move around your booth while engaging bridal show guests. Provide undivided attention and service by inquiring about the exact requirements of your potential client, train your staff to be as knowledgeable as possible about your goods and services, behave politely, dress respectfully and ensure each guest is greeted. After the show, follow up with a handwritten note or phone call inquiry.

Networking Opportunity

Building relationships with other businesses by networking, another way to meet new clients, create partnerships and foster referrals. Find out if the bridal show you are attending is hosting a pre-show reception or offering networking get-together events. Prepare for networking by creating a list of open-ended questions to ask contact such as “What does your company do?” or “What types of products do you offer?” Get to know people; do not simply place a business card into someone’s hand.

Enhance Company Image

 Maximize brand visibility for your business while attending a bridal show. Create an eye-catching booth and offer visually attractive support materials. Pass out free giveaway gift items imprinted with your company’s logo; make it something small, simple and inexpensive. Giveaway ideas include individually wrapped candies such as after dinner mints or fun refrigerator magnets. Get creative with your promotions, display a fun game that interactively engages bridal show visitors such as trivia, spin-the-wheel or unlock the treasure box games. Consider a big giveaway such as a drawing for an all-inclusive honeymoon or free service for a wedding.

The Great Bridal Expo is a nationally sponsored tour that includes an exciting New York style bridal fashion show, live orchestra and DJ performances, an exciting honeymoon show, an assortment of  incredibly amazing and valuable prizes and their seemingly endless aisles and booths of wedding information. View schedule information.

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