September 26, 2012 at 3:11 pm Leave a comment

Nearly every decision we make has some sort of social influence, but the greatest impact comes when your dialogues and conversations happen in person,  nothing compares to the authenticity of human contact and when the conversation surrounds a wedding, a true and personal connection is vital to the success of your business.

Attend the Wedding MBA Convention in Las Vegas on October 2-4, 2012 and do not miss out on a chance to hear Bill Heaton, the CEO and founder of Great Bridal Expo, as he speaks on ‘Love at First Sight – Beat Your Competition to the Bride’.

Get inspired and turn your wedding business into one that embraces people first and places high priority on making your customer the epicenter of all marketing efforts. By attending Bill Heaton’s seminar you will learn valuable insights on how to improve and enhance your exhibit and how to optimize your contact time with your customers. At his presentation you will learn how to choose a local bridal show, discover ways to save on costs, gain tips on how to build a booth on less than five hundred dollars and learn how to make the most of your investments after the show. Bill Heaton shares nearly 35 years of industry experience bringing valuable knowledge and understanding to newcomers and experienced wedding business professionals alike.

Despite all the attention surrounding social media these days, if you take a glance at all consumer conversations, over 90% of them take place in person. Social media although huge and exponentially growing is still overshadowed by real world interactions. In the wedding business, the number one place to meet a high number of engaged couples is still at a bridal show.

Bill Heaton, founder and CEO of Great Bridal Expo, actively contributes to the bridal show producer community as a motivational speaker and expert business coach. Bill conducts frequent seminars to help burgeoning bridal show exhibitors receive the most beneficial experience possible from their bridal show experience. Highly accomplished and a consummate business person, Bill Heaton’s is a licensed attorney and member of the American Bar Association, his credentials include a JD degree from Creighton University School of Law and BA from St. John’s University in New York.

As a charter member and co-director of Bridal Show Producers International (BSPI), an organization committed to helping members produce high quality and professional bridal shows, Bill brings the utmost professionalism, strength of character, sincere integrity and a proven performance record. BSPI members, who include both bridal show producers and wedding-related services and other contributors, strive to adhere to the highest standards in bridal show productions and by working together to create wedding show community awareness and responsibility, encouraging open and accessible communications, developing subsidiary resources and honoring integrity and inspiration within a cooperative atmosphere of support and positive business relations. BSPI members hail from around the world including the US, Canada, Europe and New Zealand.

In 2009, Bill received the ‘Spirit of BSPI’ award, an honor bestowed upon BSPI members who have gone the extra mile and literally given ‘above and beyond regular duty’ to the organization. In 2012, Bill was name co-director of the organization for 2012-2014 term. In addition, he was honored as the recipient of the Director’s Cup, an award which recognizes the industry’s most outstanding bridal show producer, the award is the highest and most prestigious recognition given by the bridal show industry.


Who: Bill Heaton, Founder and CEO, Great Bridal Expo

What: ‘Love At First Sight – Beat Your Competition to the Bride’ Seminar

When: October 2, 2012

Time: 3 p.m.

Where: 9th Annual MBA Convention

         Las Vegas Convention Center

        3150 Paradise Road

        Las Vegas, Nevada 89109


The Great Bridal Expo is a nationally sponsored tour that includes an exciting New York style bridal fashion show, live orchestra and DJ performances, an exciting honeymoon show, an assortment of  incredibly amazing and valuable prizes and their seemingly endless aisles and booths of wedding information. View schedule information.

Subscribe to Great Bridal Expo by Email




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