Creating a Niche for Your Wedding Business

April 25, 2013 at 3:31 pm 1 comment

Woman working on laptop.From Old English hand written calligraphy to vegan wedding cake bakers, niche wedding-related products or services offer great potential for big returns if your business can attract the heart, soul and attention of your target market, the engaged couple preparing for a wedding. Wedding niche businesses specialize in specific aspects of a wedding that may be overlooked or not considered by your larger competitors. With weddings occurring in the thousands on a daily basis and the availability of diverse marketing platforms make forming a niche vital to your small business success. Read on to learn tips and suggestions for creating a niche for your wedding business.

Create a Straightforward Service or Product

Find out where your passions resonate and offer a simple wedding-related product or service focusing on an identifiable need required specifically for weddings. From skydiving wedding photographer to scuba-diving underwater officiant, identify what makes your product or service unique and superior to similar offerings presented by your competition. Make sure you can answer basic questions to help ascertain critical information needed for financial success such as who needs your service, what makes it distinctive and why is it better than the competition? The key to victory is to maintain a barrel-vision focus on your unique specialty or area of expertise.

Be the Authority of Your Niche

Take inventory of your skill sets from hobbies to work experience and if you do not have an impressive knowledge in your area, then do what it takes to be the authority by researching and learning as much as possible and gain more experience. If you need more information or stronger background skills, consider obtaining a position as an intern or work as a paid assistant for an established business in your chosen wedding niche area. As an authority, this is what will make you different and set you apart from your competition. Take into consideration the added benefit of a wedding niche business, the setting of higher prices for your exceptional product or services, always stay open for negotiations.

Get a Competitive Edge in the Wedding Industry

Consistently work on branding your wedding products or services, create a consistent message from the very beginning. Look to your competition for inspiration and determine what makes them stand out from the crowd and how you can be different. Gain credibility in the wedding industry by attending bridal trade shows and joining professional organizations. Create an informative website that showcases your best work or products and easy to navigate for your customers. Actively contribute and respond to posts on your wedding business Twitter and Facebook accounts.

The Great Bridal Expo is the only bridal event in the U.S. featuring  local and national companies covering everything from pre-wedding planning to the new home after the wedding.  To request information on exhibiting or sponsorship information, click HERE.

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TIPS FOR TOASTING Unique Lighting for Weddings

1 Comment Add your own

  • 1. Idrotherapy Anti Aging  |  May 12, 2013 at 3:51 am

    I’m now not certain where you are getting your information, but good topic. I needs to spend some time learning more or figuring out more. Thanks for wonderful info I was looking for this information for my mission.


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