Budget Exhibitor Tips that Get Attention

May 15, 2013 at 1:00 pm Leave a comment

pic for budge blogMake a big impact with a small budget at your next bridal trade show. Thousands of visitors attend specialized wedding exhibitions every year where hundreds of vendors vie to make important connections potentially leading to sales with as many people as possible. The key to success is to create an organized, dynamic and interactive presence within your means. Read on for budget exhibitor tips that get attention.

Bright and Shiny

Draw bridal trade show attendees with this simple tip, use bright and shiny colors. Stay away from dull pastels or drab colors such as muddy taupe or base paint gray. Liven up your booth with vibrant colors and limit your choices to a maximum of three colors that coordinate such as red, yellow and blue or orange, purple and green. By choosing festive eye-catching colors you have already won half the battle of getting attention to your booth on a budget. Another way to attract attention is to use shiny metallic or chrome fixtures. The reflective quality gives the impression of new, futuristic, forward-thinking and energetic. Easy bridal show budget tip, display a container filled with candy wrapped in shiny metallic paper.

Shipshape and Organized

Offering a well-prepared presentation is worth more than its weight in gold. If your booth appears disheveled, this might give the impression that your company is not well organized. The goal is to look professional; do a practice run on setting up your booth before the show, have an inventory checklist and train your staff to be knowledgeable on all aspects of your wedding related products or services.

Free Marketing Opportunities

Take advantage of social media marketing opportunities to promote your wedding business at the bridal trade show. Offer a show special to Twitter followers or create a buzz on Facebook about your new products or services. Spend less on printed brochures and instead prominently display QR codes for bridal show attendees to scan with their smart devices for more information about your wedding industry business.

The Great Bridal Expo is the only bridal event in the U.S. featuring  local and national companies covering everything from pre-wedding planning to the new home after the wedding.  To request information on exhibiting or sponsorship information, click HERE.

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