Types of Online Wedding Businesses

June 12, 2013 at 9:31 am Leave a comment

blog picEngaged couples are increasingly turning to online shopping to fulfill some of their wedding planning needs. Whether your business sells wedding-related products or services exclusively on the internet or on a website that complements your brick and mortar business, creating an online store is an involved process that may evolve your business and create the potential to reach a wider customer base. No formal education is required to operate an online wedding business but a basic understanding of the technical aspects is helpful. Elements of a successful website plan include a domain name, website, shopping cart, social media marketing strategy and access to web analytics. Read on for look at some of the different types of online wedding businesses

Favors

Make your passion for weddings a business with an online wedding favor store. Wedding favors are mementos given to guests at the reception by the bride and groom as a show of sincere appreciation. Favors come lots of shapes and sizes, selection is largely based on the personal preference of the marrying couple. Personalized favors are very popular and may include such items as custom wine bottles, chocolates, candles or gift bags. Some favor businesses buy favor supplies wholesale for resell. Craft-lovers may want to design original favors.

Accessories

The finishing touches of bridal and groom attire are found in the finishing touches of the coordinating accessories. Offer an online wedding business showcasing wedding accessories. Create a niche and specialize in certain areas of accessories. Add to the beauty of wedding day tresses with hair accessories such as veils, tiaras, combs, hats, fascinators, combs, barrettes and floral wreaths. Other areas to consider include items such as gloves, ring pillows, flower girl baskets, petticoats or bouquet jewelry. Custom cake topper businesses help provide options for a wedding cake with an original and personal touch.

Decorations

Wedding decorations add to the festivities of a ceremony and reception. If offering wedding decorations online, decide on the scope of your business such as offering outdoor decorations, specific themes or traditional decorations. If your specialty is receptions, be sure to offer an assortment of coordinating tablecloths, chair covers and centerpieces. Your decoration business may want to provide items such as unique unity candle sets, decorative lanterns, fun bubbles, hand fans, aisle runners, candelabras, chair and aisle bows or getaway car decorations. .

Wedding Dresses

Every bride wants the perfect wedding dress that reflects her personal style and tastes, many are turning to online shopping in the search for the dream gown. Determine the types of wedding dresses you would like to offer, is there a certain niche or specialty that your business can provide? Be sure to include information about sizing charts and offer a return policy. Consider adding fun features such as virtual dressing rooms, where a bride can “try on” a wedding dress by uploading a photo.

Be sure to Exhibit at the Great Bridal Expo.  Great Bridal Expo is the only bridal event in the U.S. featuring  local and national companies covering everything from pre-wedding planning to the new home after the wedding.  To request information on exhibiting or sponsorship information, click HERE.

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