About Wedding Photographers

July 10, 2013 at 9:30 am Leave a comment

Couple Riding Bike on BeachWedding photographers capture with cameras the special moments of a couple’s wedding day from traditional portrait sittings to spontaneous photojournalistic pictures. Photographers may be asked to provide indoor or outdoor services for the ceremony and the wedding reception. A formal education is not required to be a wedding photographer, although photography school or an internship is very helpful. Capabilities needed to be a successful wedding photographer includes a talent for taking pictures, a take-charge attitude and the ability to expect the unexpected. Read on to learn more about the basics of the wedding photography business.

Create a Portfolio

Produce a portfolio of your work placing emphasis on your best photographic images. Be sure to include pictures that showcase your range and diversity of skillsets such as lighting techniques and unusual camera angles. Include before and after shots of your editing and digital processing skills. Display examples that exhibit a unifying style and theme. Provide an album for prospective clients to peruse, hard copy and digital. Include important photographs such as the bride and groom kissing, father giving away the bride, the first dance and cutting of the cake.

Gain Experience

Before starting your wedding photography business, try to gain as much experience as possible. Gain valuable knowledge in your intended field as a wedding photographer’s assistant, intern or second shooter at a wedding. Working with a professional allows you time to learn the ins-and-outs of your trade before investing in expensive equipment and start-up costs. Believe it or not, wedding photography can be quite stressful and demanding, especially if mistakes are involved. This is one day that cannot be a do “over”.

Promote Your Business

Spreading the word about your wedding photography business is critical to your success. Incorporate a combination of print and online advertising with emphasis on presenting a professional image to your future clients. Brand yourself with a professional logo and maintain the same presence of style across all media. Create a website, blog, twitter account and Facebook page to allow for communications and display of images. Consider attending a bridal show to attract prospective customers.

Workflow and Operations

Wedding photographers work onsite at weddings, your office may be home-based or located in a professional building. Ensure that your business meets all the legal requirements for operations in your state and city. Create a budget and hire the services of an accountant for tax assistance. Buy the best equipment that you can afford. Make sure you have a uniform workflow created for downloading, uploading, sorting, editing and delivery of wedding images. Always make back-ups of your digital images in case of emergencies such as computer mishaps or power failures.

Be sure to Exhibit at the Great Bridal Expo.  Great Bridal Expo is the only bridal event in the U.S. featuring  local and national companies covering everything from pre-wedding planning to the new home after the wedding.  To request information on exhibiting or sponsorship information, click HERE.

Subscribe to Great Bridal Expo via email

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