How to Host a Cake Tasting for Caterers and Bakers

July 31, 2013 at 8:37 pm Leave a comment

blog picSelecting a wedding cake is one of the most fun and delicious decisions a couple makes when planning a wedding. If your business specializes in wedding cakes, then a cake tasting is critical to your company’s success. Read on to learn how to host a memorable cake tasting for caterers and bakers.

Making Appointments

Have a clear plan established in regards to appointments. Let couples know in advance the days and hours you are available for cake tastings. Limit the number of people who may attend to a maximum of three or four. The reason to limit the number of guests is because too many people with too many different opinions make it difficult for a couple to choose. When you are first starting out create a schedule and make brochures for your cake tastings.


Consider giving couples a list of your cakes to choose from for the wedding cake tasting. Ask them to select their top five flavors, five fillings and five frostings. This helps narrow down choices; you do not want to bake cakes that they have no interest in trying, right?


Decide how much you are going to charge for cake tastings. Do your research, call around and find out what your competitors are charging then create your price point. Many businesses offer to apply the cost of the cake tasting towards the purchase of a wedding cake. Hold a special event once a year featuring complimentary cake tastings at a bridal show or at your business.

Serving Size

Determine how you will present your various cake flavors, filings and frostings. Keep the number simple and always offer your best cakes. Decide on the form that the taste-test cakes will take such as mini cupcakes, regular cupcakes, traditional slices, square pan slice or petit fours. Be sure to decorate the samples with a wedding theme or using decorative icing techniques. Find out the colors of the upcoming wedding and incorporate them into the sample cakes.


Give your wedding cake tasting table the royal treatment, your clients are very important people. Take some time to create a romantic table setting. Think about incorporating a theme, display fresh flowers, use white linen tablecloths or serve fresh water in wine glasses. Display slices of cake on fine china; be sure to select dishes without print designs so as not to distract from the cakes. Make sure there are enough tasting plates, glasses, napkins and silverware available.

Rating Cards

Label each cake and provide sample rating cards to assist your clients in selecting their favorite wedding cake tastes. Keep the ratings simple and limit to succinct areas such as taste, texture, moistness, flavor combination and overall appeal. Make a scale from 1 to 5 with one being least liked and five most favored. Allow room for the tasters to write comments. The feedback gathered is an invaluable tool for the next step of consultation.

Consulting and Design

After the cake tasting, consult with couples about their preferences. Be prepared to answer any questions and make recommendations. Finalize all cake decisions and sign contracts. If the couple desires a custom-designed cake, this is a good time to consult on decorative designs and make sketches.

Be sure to Exhibit at the Great Bridal Expo.  Great Bridal Expo is the only bridal event in the U.S. featuring  local and national companies covering everything from pre-wedding planning to the new home after the wedding.  To request information on exhibiting or sponsorship information, click HERE.

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