Creating an Ad for Your Wedding Business

Increase your wedding business chance for success with an ad. Advertising is a vital necessity for every business and having an ad gets your products or services noticed by potential clients. Whether print or online, the basic principles for designing an ad remain the same. Read on to learn more about creating an ad for your wedding business.

Brainstorm

Decide on the purpose of your ad, such as informing your customers about your wedding services or products or bringing attention to a special sale or event. Ask yourself questions about your business’s identity and purpose. Create a clear and simple understanding of the message you want to represent for your company.

Tagline

Your tagline is a short quip or phrase that deftly sums up your services or products in a memorable manner. The tagline communicates what your company does and how you can help. Include an action verb and a wedding term associated with your business when creating your tagline. Examples of taglines include “Say I do to our wedding cakes” for a caterer or “It’s your day too” from a David’s Bridal ad for mother-of-the-bride dresses.

Benefits

Be sure to convey how your wedding product or service will benefit your customers. Your potential customers will want to know exactly how your business will add value to their wedding.

Contact Information

Include the name of your business and contact information on your ad so customers can connect with you. The type of contact information to share varies according to the medium and format. For online ads, it might be enough to have a link to your website. For businesses with a retail location, you will want to include your address, phone number and email address.

Enticements

Add an enticement to your wedding business ad. Enticements are a type of incentive given to customers for choosing your wedding products or services. Types of enticements include discounts, coupons, special offers or money-back guarantees.

Images and Colors

Choose images that best represent your wedding business. Make sure they are not blurry, pixelated or boring. If people are pictured in your ads, take care that they appear smiling as opposed to scowls or frowning; weddings are intended to be happy events. Use color to effectively project what your services or products are about and employ contrasts to help catch the eye.

Proofread

Before sending your ad for publication, always proofread. One spelling error can decrease your credibility in the eye of a potential customer.

Warning

Always be truthful when advertising. Deceptive or false advertising may result in serious legal problems for you and your wedding business.

Be sure to Exhibit at the Great Bridal Expo.  Great Bridal Expo is the only bridal event in the U.S. featuring  local and national companies covering everything from pre-wedding planning to the new home after the wedding.  To request information on exhibiting or sponsorship information, click HERE.

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