Engaging the Senses for Exhibitors

August 27, 2013 at 9:14 am Leave a comment

female chef with a plateOptimize your bridal show experience and draw in crowds to your exhibition by taking advantage of simple yet effective use of the five senses: hearing, sight, touch, taste and smell. Read on to learn about engaging the sense for exhibitors.

Visual Appeal

Attract potential bridal show attendees with a visually engaging display using the sense of sight. Choose your exhibition graphics carefully ensuring the five basic visual necessities have been met including a catchy headline, a company description, your company name and logo prominently displayed along with an informational website and social media presence.

Select colors that best represent the “feel” of your company and the ambiance you would like to create at the bridal show. Warm colors are considered stimulating and include yellow, red and orange. Cool colors usually reflect a calming effect and include blues and greens. Remember to make your exhibition well lit with the appropriate lighting from spotlights to flood lights.

Taste

Entice bridal show attendees with delectable tastes to tease the senses, particularly a good strategy for companies offering food and drink samples. Wedding cake bakers may desire to offer tiny decorated mini cupcakes of wedding cake samples featuring a bevy of delicious flavors from vanilla and chocolate to coconut and mango. Caterers may want to offer savory samples from some of their best chicken or meat dishes. Never underestimate the power of fresh-baked chocolate chip cookies to draw in a crowd and if you do not have time to bake then fill a bowl with delicious candies such as mints or chocolates. For an added benefit, make sure your business name and address is on every wrapper or label.

Touch

Get interactive with your wedding trade show displays. Offer touch pad display kiosks that allow bridal show attendees to engage smart devices from tablets to phones. If your company makes products, display samples for attendees to touch and feel from wedding dresses to limousines.

Sense of Smell

Citrus scents are thought to be uplifting while others evoke fond memories such as the aroma of bread baking in an oven. Fresh baked cookies are a popular way to get the masses to your booth, the mix of buttery goodness and sweet sugar in the air is irresistible. Peppermint is another popular smell at wedding trade shows, especially when found on the breath of trade show staff. Display a vase of fresh aromatic flowers such as roses and lilies, their fragrances are very romantic.

Sound

Separate yourself from the throngs of wedding show booths with an excellent sound system. A good sound system is an indispensable essential particularly if your business specializes in entertainment such as bands or DJs.  Have examples of your performances ready for interested bridal show guests to listen to and sample on the spot. Offer free CDs or downloads of your music.  Wedding shows have regulations regarding sound volume.  Be sure to consult the show’s management for the regulations regarding noise levels from your exhibit space so you don’t interfere with your neighboring exhibitors.

Be sure to exhibit at the Great Bridal Expo, the only national touring wedding show featuring local and National companies covering everything from pre-wedding planning to the new home after the wedding. To request information on exhibiting or Sponsorship opportunities, click HERE.

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