Budget Exhibitor Tips that Get Attention

October 3, 2013 at 9:24 am Leave a comment

PICTURE FOR HOW TO GET THE MOST OUT OF ATTENDING A BRIDAL SHOWMake a big impact with a small budget at your next bridal trade show. Thousands of visitors attend specialized wedding exhibitions every year where hundreds of vendors vie to make important connections potentially leading to sales with as many people as possible. The key to success is to create an organized, dynamic and interactive presence within your means. Read on for budget exhibitor tips that get attention.

Stick To Your Budget

If there ever was but one rule to never break it would be to not go outside your budget parameters. Determine in advance how much you can spend on exhibiting at a bridal trade show and stick to it. Your ability to reasonably manage your finances will make the difference in success or not. Before attending a wedding trade show do a cost analysis to establish the pros and cons of exhibiting. Expect to include major expenses such as exhibit space rental, insurance, signage and graphics, transportation, airfare, lodging, meals, promotional materials and advertising.

Bright and Shiny

Draw bridal trade show attendees with this simple tip, use bright and shiny colors. Stay away from dull pastels or drab colors such as muddy taupe or base paint gray. Liven up your booth with vibrant colors and limit your choices to a maximum of three colors that coordinate such as red, yellow and blue or orange, purple and green. By choosing festive eye-catching colors you have already won half the battle of getting attention to your booth on a budget. Another way to attract attention is to use shiny metallic or chrome fixtures. The reflective quality gives the impression of new, futuristic, forward-thinking and energetic. Easy bridal show budget tip, display a container filled with candy wrapped in shiny metallic paper.

Shipshape and Organized

PICTURE FOR HOW TO GET THE MOST OUT OF ATTENDING A BRIDAL SHOWOffering a well-prepared presentation is worth more than its weight in gold. If your booth appears disheveled, this might give the impression that your company is not well organized. The goal is to look professional; do a practice run on setting up your booth before the show, have an inventory checklist and train your staff to be knowledgeable on all aspects of your wedding related products or services.

Free Marketing Opportunities

Take advantage of social media marketing opportunities to promote your wedding business at the bridal trade show. Offer a show special to Twitter followers or create a buzz on Facebook about your new products or services. Spend less on printed brochures and instead prominently display QR codes for bridal show attendees to scan with their smart devices for more information about your wedding industry business.

Be sure to exhibit at the Great Bridal Expo, the only national touring wedding show featuring local and National companies covering everything from pre-wedding planning to the new home after the wedding. To request information on exhibiting or Sponsorship opportunities, click HERE.

Subscribe to Great Bridal Expo via email

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