How to Decorate Your Booth for a Bridal Show

December 18, 2013 at 5:06 pm Leave a comment

Shopping women at a storeBridal trade shows offer a great opportunity for you to present your business to the wedding marketplace. Create an inviting atmosphere for potential clients with an informative booth that is attractive and enticing. From wedding cakes to tuxedo rentals, all types of wedding-related businesses may benefit from booth enhancement. By paying attention to the decorative details you will be able to create a simulating and professional exhibition environment for your customers. Read on for ideas on how to decorate your booth for a bridal show.

Choose a Color Scheme

Consider color selection for your booth as an important aspect of your marketing plan, color makes a big impact on wedding consumers by appealing to emotions and creating visual interest. Selecting a color scheme may be more important than you think; it helps to capture your booth visitor’s attention by adding a pop of color and provides a cohesive first look impression.

Color influences moods, for example; light and bright colors provide a sense of openness whereas darker colors create a feeling of confinement. Bring the colors from your company’s logo into your booth design, this assists with branding your business. Choose colors you feel best represent your wedding business.

Fun and Games

Include colorful games as part of your booth design. Offer tried-and-true classics such as spin-the-wheel, treasure keys or prize drawings. Create an eye-catching display that is interactive and be sure to allocate enough space in your booth for visitors to enjoy the activities.

Tip: Offer freebies or prizes with your logo stamped on them for guests.

Colorful Tablecloths

Decorate your wedding exhibition booth tables with colorful tablecloths, a great way to incorporate large areas of color into your booth design. This is one of the easiest and fastest ways to decorate your booth. Types of table coverings include fitted, standard, convertible, runners and skirts. Consider solid colors; if possible avoid prints as they might be too busy for the eye.

Signs and Banners

Attract people to your booth with signs and banners highlighting your company name, new products, special offers or promotions. This is a great way to create brand awareness and increase traffic to your booth. Determine the size you will need in advance and decide if you prefer horizontal or vertical styles. Select signage that coordinates with your booth design and colors. Keep the message simple and inspect all spelling before displaying signage in public.

Lighting

Stand out at a bridal trade show by adding lights to your decorating mix. If your booth is poorly lit, it will not matter how great your decorations are if people cannot see them. Use lighting to your advantage by optimizing different types of lights including accent lights, back-lighting, ambient lights and colored lights. Add special effects such as motion controlled lights or spotlights to your overall plan.

Be sure to exhibit at the Great Bridal Expo, the only national touring wedding show featuring local and National companies covering everything from pre-wedding planning to the new home after the wedding. To request information on exhibiting or Sponsorship opportunities, click HERE.

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Entry filed under: Bridal Expo, Bridal Show, Exhibitor Information, Trade Show. Tags: , , , , , .

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