First Time Exhibitor Tips On Color And Interactivity

July 18, 2014 at 9:00 am Leave a comment

Participating in a bridal show for the first time creates many positive opportunities for your business. Maximize your success and investment by creating a compelling presence at the show. This helps you to attract new customers, network and present your business to the wedding marketplace community. Lay down solid groundwork and create realistic goals before you exhibit. Read on to learn tips about color and interactivity for first time exhibitors. The sooner you make arrangements with your show producer, the more time you will have to properly prepare.

GBE NYC 2012 #022The Importance of Color

Make a big impact with visuals by adding colorful visual interest to catch the eye of your potential customers. One of the best ways to achieve this is to use the colors from your company logo and branding identity. Choosing the right color combinations for your booth is very important; you want to draw people to your display and provide a unified first impression that captures their attention.

Color appeals to the senses visually as well as emotionally. Try not to choose an array of too many colors: in some instances this may give the illusion of confusion and disorganization. Color affects how we perceive things, for example lighter brighter colors give the feeling of space and openness. Bright colors used minimally add pop and highlight attention. Always choose colors that best represent your wedding business.

Selecting Tablecloths

Decorate your exhibit booth tables with colorful tablecloths, a great way to incorporate large areas of color into your booth design. This is one of the easiest and fastest ways to decorate your booth. Types of table coverings include fitted, standard, convertible, runners and skirts. Tablecloth coverings come in many types and sizes such as fitted, convertible, standard, skirts, round and runners. Consider solid colors in your company color. If possible avoid prints as they might appear too busy for the eye.

Interactive Entertainment

Get show attendees involved by offering interactive games and contests. Have fun with social media and host a Twitter or Facebook contest live at the show and giveaway prizes. Drive traffic to your booth with a more hands on approach and give your potential customers fun games to play such as the classic spin-the-wheel, treasure key or raffles. If giving away prizes, ensure that your company colors, name and logo are stamped on them.GBE NYC 2012 #013

A simple but effective way to create interactivity is to place a large bright colored bowl of wrapped candy on your table. Bridal show attendees often appreciate a small freebie snack and it is an inexpensive way to generate goodwill.

Exhibit at the Great Bridal Expo®, a national bridal  show touring major us cities and featuring all things wedding related and then some. The event attracts brides, grooms, couples, friends, families and anyone planning a wedding. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, pre and post-show advertising and the opportunity for professional presentation of your business

Remember, when it comes to marketing to the wedding industry, face-to-face, rocks!

For more information click HERE.
 

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