Helpful Tips for Wedding Show Exhibitors

July 23, 2014 at 1:03 pm Leave a comment

david's booth shotExhibiting at a bridal show creates an excellent opportunity to showcase your company to the public and wedding business marketplace. Make your booth standout and accessible to all by creating a presence that is eye-catching as well as inviting. From photographers to caterers, dentists to insurance companies, all types of businesses benefit from presenting a stimulating and professional exhibit. By spending a little extra time on the details of your booth display you can enhance your potential for success. Read on for display tips.

Creating a Budget

One of the first things you want to do after blocking exhibit space is make a budget for your display. Allocating a reasonable amount of funds can help keep expenses down and help you understand your spending distribution. Make sure your budget allows enough room for staff costs, transportation, exhibit design, collateral materials such as brochures and any travel expenses or lodging if the show is out of town.

Selecting a Show

Exhibit at a show that best fits your overall goals and objectives. Do not select a show based on cost alone; consider the potential for exposure, networking and ROI (return on investment). An important aspect of selecting a wedding trade show is to understand your requirements for success.

Setting Goals

Creating realistic goals that are in alignment with your marketing plan objectives will help make your wedding show display an overall positive experience. Objectives to consider may include, qualified leads, the number of one-on-one meetings and the number of couples attending the event.

Building a Boothsandals booth shot

The sooner you make arrangements with your show producer, the more time you will have to properly prepare and create a striking display. Make sure it is user-friendly, clean in design and meets the specifications for the show you are exhibiting. Be sure to block a large enough space so that you aren’t making your exhibit space look cluttered and unorganized. Remember to leave some room for people to move into your space to talk to you so they are not blocking the aisle and being hurried along before you get the chance to give them the information they are asking about. Decide how you want to present yourself to the public. Choose colors that incorporate your company logo, name and motto, and translate that information onto easy-to-identify visuals your customers will remember.

Lighting

Enhance your display with the proper illumination; this helps show your booth in the best light. Always inquire about the type of lighting at the show you are exhibiting at. Ask the show producer about the costs related to purchasing flood lights and/or electric for your space. Additional lighting will help “spotlight” your product.

Exhibit at the Great Bridal Expo®, a national bridal show touring major us cities and featuring all things wedding related and then some. The event attracts brides, grooms, couples, friends, families and anyone planning a wedding. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, pre and post-show advertising and the opportunity for professional presentation of your business
Remember, when it comes to marketing to the wedding industry, face-to-face, rocks!

For more information click HERE.

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