Basics of Starting a Home-Based Wedding Business

July 30, 2014 at 4:44 pm Leave a comment

Woman working on laptop.

Share your passion for romance and weddings by starting a home-based wedding business. The wedding industry is a multi-billion dollar industry offering many possibilities for entrepreneurs. With the average wedding costing more than $25,000, combined with over 2.5 million weddings per year there is plenty of room for growth. Read on to learn more about some of the basics associated with starting a home-based wedding business.

Deciding on a Specialty

Select an area that you feel is a good fit for your skills, interests and abilities. There are two primary areas to choose from, wedding services or products. Opportunities in wedding services include caterers, bakers, dress designers and tailors, calligraphers, photographers, videographers, DJs and musicians. Types of wedding products include bridal registries, favors, stationary, reception rentals and decorations and numerous other products. Consider going to school or working as an assistant to gain experience in your chosen field before you set out on your own.

Making a Business Plan

Key to your success is starting off on the right foot with a solid business plan; this is your organizational roadmap. Know all the costs involved in starting your business and make goals accordingly. Apply for the appropriate permits and ensure that you comply with all municipal, county, state and federal business licenses and requirements. Obtain insurance for protection of your health, business property and professional liability. Open a bank account dedicated solely to the purpose of your wedding business. Consider hiring an attorney or accountant to assist with your legal or accounting/tax needs.

Workspace Logistics

Designate a space in your home for your workspace. Make sure that it offers reasonable comfort, good lighting and allows enough room for you to work without hindrance. Basics for an office include a desk, chair and file cabinet. Separate this area from the rest of your home. Based on your wedding specialty, obtain business equipment and technology to assist in your overall management including essentials such as a PC, laptop, smart phone, software or tablet.

Getting Customers

Devote time to creating an effective marketing and advertising plan to attract customers. Order business cards and stationary printed with your business name, logo and contact info. Get a website and email address in your company name. Proactively network on social media; consider opening a business Facebook, Pinterest or Twitter account. Network with other businesses and exhibit at bridal shows. As a new starting home based business, your first and best prospects will always come from bridal shows.

Exhibit at the Great Bridal Expo®, a national bridal show touring major us cities and featuring all things wedding related and then some. The event attracts brides, grooms, couples, friends, families and anyone planning a wedding. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, pre and post-show advertising and the opportunity for professional presentation of your business
Remember, when it comes to marketing to the wedding industry, face-to-face, rocks!

For more information click HERE.


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