Lighting Tips for Exhibitors

August 6, 2014 at 4:26 pm Leave a comment

GBE NYC 2011#25Optimize your wedding trade show experience by taking the time to learn about the benefits of great lighting. Showing up with a well-constructed display booth is great, but ensure people see your products and signage in the best light possible. This will increase your chances of getting noticed. Shine the light on your bridal show exhibits by incorporating lighting into your trade show mix. Read on to learn more about lighting tips for exhibitors.

Benefits of Good Lighting

Exhibiting at a wedding trade show is a positive endeavor for your company, this gives you the opportunity to show off your services or products and attract more customers for your business. By taking the time to set up lighting, this allows you the chance to spotlight or enhance a certain feature by calling attention to your booth with an emphasis on light. Good lighting not only highlights but can make the difference between a drab and dull booth and a sensational well-lit one that looks more professional and gets people excited.

Determining Your Lighting Needs

Give your wedding trade show booth an advantage by deciding in advance how you plan to use lighting in your booth. Look to your bridal show goals for help in determining the answer. If you are attending a show to introduce new products or services, consider using light to highlight your fresh additions. Use lights to assist with creating a mood or environment that best represents your company message. Whether subtle or bold, the best use of lighting is one that draws bridal show attendees to your booth.

Types of Lighting

Lighting for trade shows comes in a wide variety of types, styles and sizes. Choose the type that best fits your needs. For small booth tabletops, consider using clamp display lights and LED strips or rope lighting to bring attention to your display. Create an intimate atmosphere with recessed lighting, display case lighting or track lighting. Go big with spotlights, colored lights or moving lights. Lights may make the difference between night and day when it comes to attracting customers.

Lighting Logistics

Before you go to a bridal show, know beforehand how many electrical outlets you will need for power and be sure to order it from the show producer prior to the show as most times it is less expensive than ordering it the day of the show. Understand how your lights work and attach to display fixtures. Bring extra light bulbs. Find out if the wedding trade show where you are exhibiting has any restrictions or limitations in regards to use of lighting such as lasers, halogens and high watt bulbs. Make safety a priority, check all lighting devices for defects, avoid overloading electrical outlets and watch out for power cords as trip hazards.

Exhibit at the Great Bridal Expo, a national bridal  show tour featuring the latest in wedding trends, a fabulous honeymoon showcase, a New York style fashion show, live orchestra and DJ performances and couples, brides, friends, families and wedding planners in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity for professional representation.

Request exhibitor information.


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