Keeping it Simple for Wedding Trade Show Exhibitors

August 13, 2014 at 5:44 pm Leave a comment

GBE NYC 2011#23Exhibiting at a wedding trade show presents many exciting opportunities for exhibitors. Whether you are a newcomer or established company, your business will benefit from advice to keep it simple. Read on to learn more about keeping it simple for bridal show exhibitors.

Simplify Graphics

Catch the eye of wedding show attendees with simple easy-to-read graphics. Typically, you only have a few seconds to grab the attention of bridal show attendees. Keep the graphics and text as simple as possible and always proof read and inspect for errors before displaying. If using photos, ensure that they are well-lit, crisp and clear. Limit the use of color to three or less, too many colors will prove distracting. Select one or two font types, as more fonts might make your sign hard to read and appear unprofessional. Types of graphics include banners, posters, business cards, brochures and hanging signs. Banners and/or signss are an effective way to communicate information about your company. Banners or signs serve many purposes such identifying your business brand, introducing new products or announcing special sales or discounts.

Keep It Friendly

Train your staff well and commit to offering great winning customer service. Taking the time to train your employees before exhibiting at a wedding show will pay off in the long run. Educating your staff about your products or services provides valuable tools to better inform your customers with an effective message and increase sales. Make sure everyone has a name tag and establish a dress code for all booth staff, this helps with professional appearances. Greet customers with enthusiasm and courtesy; a smile goes a long way in creating an inviting atmosphere.

Easy to Access

Make your booth easy to access for all wedding show attendees. Create a walk-flow that optimizes the experience and engages visitors and customers alike. Display products in prime position where customers can get to them, ask questions and purchase. If you have a table, place information within easy reaching distance. Create an area dedicated solely to customer consultations, specifically for delivering one-on-one service. Remove possible trip hazards such as electrical cords that may be lying across an aisle, make safety a priority. Be sure you have reserved a large enough exhibit space to ensure you can accommodate your decorations as well as a place for a consultation. Typically you cannot flow into the aisleway and need to stay within the confines of your exhibit space.

Tips to Know Before You Go

Arrive early to set up your booth and plan to be completely setup at least one hour before the doors open to the public. You want to take your time making the best presentation possible without feeling rushed and should have time to get yourself put together after setting up your exhibit If your booth requires electricity, be sure to order it from the show producer prior to the day of the show as orders the day of are normally more expensive. The first task before setting up is checking all electrical outlets to make sure they are in working order. Expect the unexpected; bring a tool box filled with helpful items such as duct tape, flash light, name badges, notebook, pens, scissors, highlighters, candies, markers, push pins and extra batteries.

Exhibit at the Great Bridal Expo, a national bridal show tour featuring the latest in wedding trends, a fabulous honeymoon showcase, a New York style fashion show, live orchestra and DJ performances and couples, brides, friends, families and wedding planners in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request exhibitor information.


Entry filed under: Exhibitor Information. Tags: , .

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