Wedding Trade Show Survival Guide for Staff

September 17, 2014 at 9:54 am Leave a comment

37900245Get the most out of your wedding trade show experience by creating a happy marriage of arriving prepared and ready to exhibit with knowledgeable and enthusiastic staff members. Booth representatives are the key to success at wedding shows. They do this by connecting products or services to customers. Optimize your exhibitor effectiveness by creating a proactive environment focused on the success of your bridal show staff. Read on to learn about bridal trade show survival tips for staff.

Pre-Show Preparation

Before going to a wedding show, be sure that all staff are trained and informed regarding the products or services of your company. Offer training sessions to practice scripts and booth management. Make a schedule containing a list of breaks and lunch times for personnel. This helps prevent fatigue and over tiredness. Ensure that everyone knows how to set-up and breakdown the booth. Establish attainable goals and offer incentives for booth representatives who meet or outperform expectations.

Essentials

Put together several boxes of trade show essentials to assist with minor emergencies that might occur throughout the event. Staff survival items include breath mints, hand sanitizer, lip balm, cough drops, herbal tea, granola bars, water bottles, eye drops, Kleenex, foot powder and pain relievers. For on the spot repairs, include a tool kit containing items such as duct tape, hammer, pliers, Velcro strips, scissors, stapler, staple remover, staples, rubber bands, box cutter, screwdriver, extension cord, glass cleaner, paper towels, thumb tacks, safety pins and stain remover. Standard first aid kits are a must-have to bring in case of small predicaments such as paper cuts, splinters or nicks.

What to Wear

Wedding shows are all day events and staying comfortable is a priority. Know what to wear in advance. Some businesses provide staff with matching uniforms or shirts; others will allow business casual attire. Always choose well-fitting comfy shoes; one small blister can cause immeasurable pain. Temperatures may fluctuate throughout the day, bring a sweater or jacket. Attend to personal hygiene, trim nails and keep hair neat.

Healthy Choices

Take care of yourself at bridal trade show events by making healthy choices. Start your day fueled up with a good breakfast. Dehydration can lead to a feeling of tiredness and may affect your performance. Keep hydrated throughout the day by bringing plenty of water or know where the water fountain is located. Follow your scheduled breaks and take the time to rest and renew. Choose healthy foods for lunch or dinner. Pay attention to positive body language and keep a smile on your face for an instant mood lifter.

Exhibit at the Great Bridal Expo, a national bridal  show tour featuring the latest in wedding trends, a fabulous honeymoon showcase, a New York style fashion show, live orchestra and DJ performances and couples, brides, friends, families and wedding planners in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity for professional representation.

Request exhibitor information.

 

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