Increasing Booth Traffic

October 1, 2014 at 6:12 pm Leave a comment

dsxswdsqadwqSay “I do” to increasing traffic to your exhibit space at your next bridal trade show. The more visitors that stop by your booth the more prospects for better sales, networking and outreach to new customers. Making critical decisions in order to change your visibility and presence increases your overall chances for brand recognition and success. Read on to learn tips on how to increase booth traffic at wedding trade shows.

Booth Design

Taking the time to put extra consideration into your booth design reaps big rewards in the long run. It’s important to plan the set-up and look of your exhibit space as far in advance as possible. Your booth represents your company by presenting your products or services in the best light and making your brand prominent and visible for all to see. Decide on the type of furnishings to be used such as table and chairs or learn if the trade show provides these items. Be sure to book a large enough space to ensure that there is enough room for visitors and staff to interact and safely move around. Purchase lighting so that your exhibit space is  well-lit and inviting, be sure to place a spotlight on any new products or services. Choose a cohesive color theme, too many colors may send a mixed message. Keep graphics and visuals simple and easy to read. Too much clutter and information may be overwhelming. Coordinate your booth design with your marketing strategy to create a cohesive message.

Staffing. Decide well in advance who will staff your exhibit space. Make sure you have your very best sales people at the show. If you’re a retailer, and the show takes place during store hours, leave your “second team” at the store. Remember, the sheer volume of people coming by your booth will far exceed store traffic even on your biggest days. It’s also important to prepare your staff for the show. Stress the importance of volume: Think contacts and not contracts. Encourage your staff to meet as many people as possible and give them a script to follow. The script should include the location of your store, whatever special product or service you offer, and any other important information.

Interactive Incentives

Stand out from the crowd and give bridal show attendees a reason to visit your booth, entice them with giveaways, contests, games, demos or show-only promotions. Incentives are a great way to get people motivated to visit your booth. To be successful with incentives you will need to plan ahead of your event and be organized. For giveaways, you will need to choose the type such as freebie or large prizes. Determine if you desire to offer giveaways to everyone such as candy-in-a-bowl or hold a raffle for a grand prize or play a fun game for special discounts. There are many ways to get people to your booth, find the one that is the best fit your company. Be sure to check with the show producer regarding any policies regarding giveaways.

Exhibit at the Great Bridal Expo, a national bridal show featuring the latest in wedding trends, 2 New York style fashion shows, live orchestra and DJ performances and couples, brides, friends, families and wedding planners in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity for professional representation.

Request exhibitor information.

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