About Bridal Makeup Artists

November 5, 2014 at 5:53 pm Leave a comment

PICTURE FOR SPRAY TAN BLOGProfessional bridal makeup artists are highly skilled beauty business professionals who perform magic with powder, lipstick and blush to create a photo-perfect look for brides and grooms on their wedding day. Your passion for beauty and lots of practice will help on the way to wedding beauty success. Read on for a general look and to learn more about bridal makeup artists.

Starting Up

Making brides appear beautiful on their wedding day is a rewarding career perk for the makeup artist. Formal schooling is often not required to be a bridal makeup artist but a cosmetologist license might be considered mandatory if applying skin treatments check with your local and state regulations for verification. Write a business plan, this will be your road map for overall business operations and location. Register your business name and get a tax identification number. Obtain the appropriate business licenses, insurance and permits required for your business. Know all your operating costs and acquire the necessary tools of the trade for a makeup artist’s bag including professional brushes, powders, primers, cleansers, lipsticks, mirror, wipes and cotton balls.

Portfolio

Create a portfolio to present to prospective bridal clients; this is an important selling tool for your business. Purchase a professional portfolio book from an art supply store or online then create a website gallery of your work showcasing your portfolio. Be sure to include a number of different looks based on your personal style such as natural, classic, romantic, glamorous or vintage. Before and after photos are very helpful when showing off your ability to transform a bride from Cinderella to princess.

Creating a Niche

Form a niche for your bridal makeup business by specializing; this is an opportunity that helps set you apart from the pack. There are several approaches when developing a niche such as only using professional grade quality products or products that are specifically made for sensitive skin or hypoallergenic or by using makeup not tested on animals. The sky is your limit when creating a niche. Identify what it is you do better than others as a bridal makeup artist and use that as a springboard for developing your niche.

Building Your Business

Develop your bridal makeup efforts by branding your business with a terrific name and logo for use across all your marketing channels from business cards to website, this helps with consistency. Make connections and network with hair and spa salons, beauty supply houses, plastic surgeons and retail department store makeup counters for future client references. Attend bridal shows as an exhibitor and offer show specials and makeovers.

Exhibit at the Great Bridal Expo, a national bridal show featuring the latest in wedding trends, a New York style fashion show, live orchestra and DJ performances and couples, friends, families and wedding planners in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, pre and post-show advertising and the opportunity for professional representation.

Request Exhibitor Information Here

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