Using Twitter at a Bridal Show

November 26, 2014 at 9:00 am Leave a comment

Women shopping for clothesWith over 284 million users sending over 500 million tweets a day, Twitter makes for an exciting marketing and public relations tool especially at bridal shows. Twitter engages your target market and maximizes the benefit of your participation at a wedding event. The benefit of using Twitter includes creating dialogue exchanges between exhibitors and bridal show attendees in a highly active and flexible environment. Read on for ideas on using Twitter at a bridal show.

Make a Tweet Plan

Optimize your chances for success with a plan before you tweet messages. At a limit of 140 characters per message, each tweet must be precise and convey the intended information. Decide on what aspect of your wedding business you would like to communicate on Twitter such as unveiling new products, increasing exposure or hosting a giveaway or contest.

Before the Bridal Show Tweets

Create a game plan for tweets before the bridal show. Take account of how many times per day you would like to tweet and at what time of the day you will check-in.

Find out the official hashtag for the bridal show where you are exhibiting and participate in the event hashtag networking conversations. Make a bridal show hashtag for your wedding business. Include your hashtag on your email signature, website, Twitter account and the bridal show website. Send an email to people on your mailing list announcing your hashtag. Create an auto-welcome message for new followers.

During the Bridal Show

Designate Twitter responsibilities to one person on your team, this allows the other members to remain focused and concentrated on the bridal event. Interact and build relationships at the bridal show with activities such as giveaway announcements, live interviews and responding to show attendees’ tweets. Keep tweets short and succinct, this increases your chances to be retweeted. Incorporate variety and update with different tweets throughout the day such as bridal show booth news, contest updates, witty jokes, comments of the show and sharing pictures of videos of the show. Use Twitter to network with other wedding exhibitors at the bridal event. Announce your booth number via Twitter or provide attendees with a free sample or wedding service if they retweet.

After the Show Tweets

Use Twitter to follow-up with a courtesy thank-you to bridal show attendees who became new followers during the event. This simple act of social media courtesy helps create new relationships with potential clients and shows sincere appreciation and relates gratitude.

Cross reference and review your analytic tools to measure if Twitter influenced or increased exposure or generated improved interest in your company.

Exhibit at the Great Bridal Expo, a national bridal show tour featuring both national and local area businesses with the latest in wedding trends.  Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here

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Entry filed under: Exhibitor Information. Tags: , , , , .

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