How to Engage Customers at Bridal Shows

January 7, 2015 at 4:44 pm Leave a comment

business woman portraitConnect with customers while you are exhibiting at your next bridal show in a variety of new and interesting ways. From print media to digital technology, the opportunities to improve your bridal show experience and create success for your business are increased with customer engagement. By making proactive choices and taking a multimedia approach as you encounter potential prospects, you will diversify your outreach when you add a mix of face-to-face contact, social media and interactive involvement to your overall strategy. Read on to learn more about engaging customers at bridal shows.

One-on-One Communication

Face to face communication requires no technology or brochure yet it is a highly effective way to engage potential clients. Put people at ease when they come to your booth with a smile and a hand shake. Your goal at a bridal show is to project a positive first impression to engage potential clients. Don’t try and make sales during the show. The objective of exhibiting is to get as many future appointments as you can. Schedule meetings with prospective clients for a future date at a mutually convenient location to discuss details of your products or services and their needs or desires for their wedding. Look people in the eye when speaking with them. Convey positive body language by keeping arms uncrossed and keep fidgeting to a minimum.

Social Media

Enhance the visibility of your business at a bridal show by using social media. Create a sense of anticipation before, after and during the show with Twitter or Facebook. Reach out to social media savvy bridal show attendees with fun contests or competitions via Instagram or Twitter. Find out if your bridal show has a #hashtag for sharing the latest news and show information and follow them. Designate a staff member to tweet or post booth updates.

Freebies and Promotional ItemsHappy couple shopping

Boost your brand awareness with giveaways and freebies, bridal show attendees love to receive promotional items and gather them in their bags. Select giveaways that are a good match for your company’s wedding products or services. Choose something that is memorable and useable such as everyday items like pens, USB sticks or note pads. If you are a caterer or cake baker, provide samples of your fare for people to taste. Remember to include your company name, contact information and logo on all promotional items.

Organize and Prepare Tips

Arrive at your bridal show organized and prepared to do business. Not having to worry about logistics, will allow more time to focus on engaging your customers. Make a check list of everything you will need for the bridal show such as pens, appointment cards, marketing materials and brochures. Create a schedule for staff members to take breaks and lunches.

Exhibit at the Great Bridal Expo, a national bridal show featuring both national and local area businesses with the latest in wedding trends.  Exhibit to meet with the couples, brides, friends, families and wedding planners who attend seeking your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here

 

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