Naming a Wedding Business

January 21, 2015 at 5:28 pm Leave a comment

19222363Starting your own wedding business is one of the most gratifying experiences for people wishing to enter the wedding industry. One of your very first tasks in your new venture will be giving your business a name. Choosing the right name is important; this will affect your wedding business on many levels from marketing and branding to web-friendly associations. Your business name could mark the difference between success and failure. Read on for more information about naming a wedding business.

Where to Start

Make a list of words that define your business by asking yourself a few questions. Begin by examining qualities that define your wedding business. What kind of customer service experience you would like to provide for your future clients. What exactly sets your wedding business apart from the competition? Knowing the qualities you want to project will help find the perfect words for naming your wedding business.

How to Research

 Use the internet to gather name ideas for your wedding business. Researching the names of other wedding businesses helps to avoid selecting a name already in use. Conduct an online search to see what other businesses in your area of specialty have chosen to name themselves. Peruse wedding magazines or attend bridal shows to gather name inspiration.

Brainstorm Session

 Conduct a brainstorm session with a small focus group consisting of friends or family. Choose a meeting space that is comfortable; bring supplies such as a whiteboard with eraser and markers plus pen and paper for participants. Engage in brainstorming activities such as asking the group to writing down as many names as they can think of in ten minutes. Write the best results on the whiteboard and begin the narrowing down process. Getting a second opinion can be very useful when naming your wedding business.

Narrow Down Choices

 Eliminate wedding names that are too complicated or so obscure and awkward sounding that customers may not know what you do. Avoid names that are already trademarked or patented. Do a quick domain name and social media identity search to ensure an online name with the same name as your future business is available. Practice saying the best names out loud, write them down a few times and visualize them on your future stationary. Remember this is your business, trust your instincts.

 Register Your Business Name

 Finalize your decision by registering your wedding business name with the Secretary of State. Depending on your state, this may be performed online or at your local county clerk’s or courthouse office. Register your internet domain name with a hosting service or ISP provider.

Exhibit at the Great Bridal Expo, a national bridal show tour featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here


Entry filed under: Exhibitor Information. Tags: , , , , .

Wedding Trends Spring 2015 About Surprise Wedding Proposals

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Follow Me on Pinterest

%d bloggers like this: