About Wedding Show Promotions

January 29, 2015 at 10:37 am Leave a comment

GBE79530jgueBoost traffic to your booth with wedding show promotions, a great way to enhance brand awareness, introduce new products or services and attract potential customers. Wedding show attendees love promotions, it is part of the fun and experience for attending a wedding event. With a little forethought and planning, you can offer an engaging promotion for show visitors. Read on to learn more about wedding show promotions.

Choosing a Promotion

Choose a promotion that gets people excited about your services and products. Promotions may take the form of show specials, discounts, giveaways, contests or raffles. Select a promotion that coordinates well with your marketing strategy. Be sure to order well in advance of the wedding event. Ensure all promotional materials display your business name and contact information.

Estimating How Many to Order

 Research the wedding show before you exhibit to obtain an idea of the size of attendance. Many wedding show producers are happy to provide this information. Knowing these figures is very useful for estimating how many giveaway promotions to order before the show. Choose giveaways that appeal to couples getting married and within your budget constraints without sacrificing quality. Always order a few extra to serve as a back-up supply in case you run out.

 Support Materials

 Promotions may get people’s attention; your marketing support materials will provide a lasting impression of your wedding business for your prospective clients. Support materials consist of brochures, informational packets, business cards, marketing postcards and letterheads. They contain essential information regarding your wedding business. Verify that all support materials list your contact info.

 Booth Management

 Staffing choices may affect the difference between a successful wedding show and a mediocre show experience. Train staff on the specifics of your current promotions and company products and services. Choose skilled and enthusiastic staff members who enjoy wedding show events and love to produce great results. Make goals for your booth team, organize a schedule and provide incentives to reward motivated workers.

 Social Media

 From Facebook to Twitter, tap into the power of social media as a tool to help spread the word of your promotions. When making posts, one tip is to keep them simple: Be interesting, be helpful, be relevant and be yourself. Create a plan to post or tweet before, during and after the show.

Follow-Up

 After the wedding show, do not hesitate to communicate and follow-up on prospects generated by your promotional activities. Create an email letter thanking wedding show attendees for visiting your booth and offer to be of assistance for their future wedding needs.

Exhibit at the Great Bridal Expo, a national bridal show tour featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here

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