Wedding Show Marketing Ideas

February 4, 2015 at 1:26 pm Leave a comment

blog picExhibiting at a wedding show provides many opportunities to optimize your business prospects and potential for success. Once you have space booked at a show, create a marketing strategy detailing how you will reach your potential customers. Advance planning helps greatly in the attainment of your sales goals and show objectives. Get creative and brainstorm ideas for innovative ways to engage attendees at your booth. To help get you started, read on for wedding show marketing ideas.

Creating Buzz

 Use social media to create a buzz before your next wedding show. Maximize interactivity by offering a competition or contest with prizes on popular social media outlets such as Facebook or Twitter. Find a unique fun way to create attention such as inviting attendees to take selfies with your business logo in the background and offer special awards or discounts to winners who post on Instagram. Make motivational posts on your blog inviting attendees to visit your booth. Talk up your newest giveaway or mention your booth freebies on Facebook. Create a custom #hashtag for Twitter to boost your exhibition presence.

 Interactive Booth

 Engage wedding show attendees with interactive fun at your booth. For caterers and wedding cake bakers offer samples of your most popular food and beverage items (be sure to check with show management for any requirements to sample food or beverages). Invite attendees to spin a wheel or enter a raffle for valuable prizes. Host a lecture and demonstration of your products or services inside a mini-theater environment; provide goodie bags for attendees. If you’re providing a musical showcase, you might consider having attendees make requests. The key to success for an interactive booth is involvement.

 Building Rapport

 Connect with wedding show visitors and exhibitors by developing a positive rapport, a marketing plan essential. Make it a goal to smile to as many people as possible and add a dash of humor, this builds trust and puts people at ease. Dress in appropriate professional attire and maintain a well-groomed appearance, this assists with approaching people. One of the most exciting outcomes for exhibitors at a wedding show is the opportunity to speak face-to-face with couples. Employ active listening skills and gently transition to how you can help couples with their wedding day needs.

 Follow Up

 Most events will provide a list of attendees and/or registrants. This list is the most under-utilized marketing tool. If you receive such a list, be sure to use it to your full advantage for follow-up contact. Seize the opportunity to follow-up immediately after the wedding event. Send general emails to all who provided email addresses and visited your booth and another email to registrants who may not have been able to attend the show but registered for it. Be sure to identify yourself and mention offers made at the show. Prioritize your list of leads and contact the qualified ones first. Send an email similar to the “thank-you” one with the addition of a request to meet or discuss the next step and follow-up with a personal phone call.

Exhibit at the Great Bridal Expo, a national bridal show tour featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here

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