7 Website Tips for Wedding Businesses

February 25, 2015 at 3:14 pm Leave a comment

Woman working.Say “I do” to a website that makes a significant visual impact and is user-friendly for visitors. Online opportunities abound for savvy wedding businesses seeking to optimize their online presence. Convey a great first impression for your potential clients and provide essential information about your company’s products or services. Read on to learn more about website tips for wedding businesses.

Keep it Simple

 Offer visitors to your website a clutter-free visual environment that delivers consistent and concise information about your wedding business. One way to achieve this is to show your headers, footers, sidebars and navigation menus represented in the same position on every page. Ensure that all site links are in working order and lead to the correct information.

Easy to Navigate

 Make your wedding business website easy to navigate for visitors. Provide good site navigation by including a home page link in the navigation menu, make all fonts on tabs and links readable, link your home page to all logo images, add a site search feature and offer a text-based site map.

Color Choices

 By using color effectively and choosing a suitable color palette, you may increase your visibility and reach more customers. Gain a basic understanding of color theory and choose hues that are in line with your wedding company’s brand and message. Limit the use of color to 3-5 selections, anymore might lend to an unprofessional appearance and create visual imbalance.

Spell Check

 Double check the spelling on your wedding website for grammatical errors or mistakes. This is important for effectively communicating with potential customers and makes your website more readable and accessible for visitors.

Contact Information

 Ensure that clients can get in touch with your business by providing your professional contact info on your website. Basic information includes your company name, address, phone number, fax and email address. Create a designated Contact Us page displaying your contact information and include a link on all navigation menus such as headers, footers, site map and About Us page.  

Search Engine Optimized

 Enhance traffic to your wedding website with search engine optimization or SEO, a way to increase your search rankings. Tips include improving the effectiveness of your title tags, writing interesting meta description tags and providing quality content. Hire a professional or learn to do-it-yourself.

Connect to Social Media

 Integrate your social media channels on your wedding website by strategically placing buttons and links on your home page and navigations menus. Benefit of linking to social media may include improved sales, more leads, increased exposure and improved traffic.

 Exhibit at the Great Bridal Expo, the nation’s longest-running national bridal show — nearly 40 years in business featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here

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