Create a Training Plan for Booth Staff

March 12, 2015 at 3:27 pm Leave a comment

679617dad88wsdsSmile as you walk down the aisle of your next wedding show knowing your employees are well-prepared. Investing time and effort towards educating your booth staff will go a long way in contributing to the success of your business at the next bridal show. Depending on the type of wedding business, create a training plan that brings together the best of both worlds by optimizing the potential of your staff as they communicate and interact with attendees. Read on to learn more about the essential elements of creating a training plan for booth staff.

Knowledge-Base Preliminary

Focus your first training session on the basics of your company policies and wedding products or services. By improving your staff’s company knowledge base, this will aid in confidence levels and ability to communicate effectively with potential customers. Appreciate your employees for taking the time to learn more about your products or services.

Marketing Strategy Session

Target training towards your wedding company’s objective and goals for the upcoming show with a marketing strategy session. Goals may include promoting show specials, launching new products or services, generating sales or increasing awareness of your company. Encourage booth employees to brainstorm new ideas to reach goals and provide quantifiable methods to measure marketing objective attainment with rewards for excellent performance.

Booth and Venue Tour

Take your staff on a tour of your wedding business booth. On a map, indicate the exact location of where the booth is located. Before the show, train your staff where everything should be displayed from marketing materials to signage. Take a tour of the exhibition show venue and make note of the show schedule, restrooms, food courts, security, loading and unloading areas, parking lots and exhibitor access-only areas.

Salesmanship

Ensure that you provide your wedding show booth staff with the basics of good salesmanship from identifying leads to closing sales. Provide a dress code that is consistent with your company image such as business casual or matching polo shirts with company name and logo with khakis. Encourage good etiquette from positive attitude to smiles to handshakes.

Booth Management

Train staff on the set-up and break-down of the booth infrastructure from folding tables to lights. Establish expectations for management of the wedding exhibition booth in order to create a professional presence. This includes encouraging staff to keep the booth neat and tidy at all times and marketing materials available. Discourage eating, drinking or smoking in the booth area.

Exhibit at the Great Bridal Expo, the nation’s longest-running national bridal show — nearly 40 years in business featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here

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