5 Ways to Build Your Wedding Business

April 23, 2015 at 10:41 am Leave a comment

30344158_thbBuilding your wedding business creates opportunity for more income, expansion, network development and a personal sense of self-accomplishment. There are many types of wedding business and your company might be serving in one of several capacities such as wedding planner, caterer, florist, photographer, event rentals or favors. One thing a myriad of wedding businesses have in common is a love for weddings and high organizational skills. The wedding industry is a prosperous and thriving market offering many prospects for growth. Read on for 5 ways to build your wedding business.

Connect With Other Vendors

Create alliances and partnerships with other vendors; they can be in your area of expertise, or work as wedding providers in an area different from your business. By forming relationships and making connections, you create the opportunity to help yourself by helping others and creating goodwill. Word-of-mouth referrals are one of the most powerful generators of new clients.

Create an Informative Website

Establish yourself as an expert with an informative website showcasing your wedding products or services in the best light possible. Ensure that your website is user-friendly and easy to navigate with no typos and clear images. Always include a contact page listing the different ways potential customers may reach you. If designing your own website seems daunting, obtain the services of a professional website designer.

The Small and Mighty Business Card

It is amazing how something so small as a business card can be so effective towards the success of your wedding business. Business cards are networking tools that relate your brand and contact information to others for the purpose of business. Benefits include quickly communicating what your wedding business does and contributing to the impression of a professional appearance. Confirm spelling and contact information on your business cards before sending to the printers.

Harnessing the Power of Social Media

Enhance your marketing mix with social media, a great way to communicate to persons interested in your wedding products or services, create community involvement and develop your brand. Popular social media platforms include Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram.

Participate in Bridal Shows

Fall in love with the many benefits obtained from exhibiting in a bridal show, such as exposure to your target market (people planning a wedding), gaining industry insight and networking.

Exhibit at the Great Bridal Expo, the nation’s longest-running national bridal show — nearly 40 years in business featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here

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