Attract More Visitors at Your Next Wedding Show

August 12, 2015 at 11:22 am Leave a comment

gbe_06Exhibiting at a wedding show is a great way to present your wedding-related products and/or services to persons seeking to shop and buy for weddings. Ensuring your booth stands out and draws lots of attendees can be challenging. Catch the attention of wedding show visitors and turn them into customers by incorporating traditional and new exhibition practices at your future shows. Read on for ideas to attract more visitors at your next wedding show.

Great Image

Present your business in the best light possible by creating an engaging image for your booth. When designing your booth, keep in mind a few important considerations such as how you plan to brand yourself, how to effectively communicate your message and what your wedding business offers and how you can help engaged couples on the road to matrimony. Create signage and displays using text that is error-free and easy to understand and catches the eye with clean streamlined graphics. Choose a location with high traffic and select lighting to accent, highlight and showcase your booth. Consider adding motion or interactive technology such as a monitor on a loop displaying a photos or video of your business specialty.

Friendly Staff

Select approachable personal to staff your booth at your next wedding show. You will attract more visitors with friendly outgoing staff that are well-trained, knowledgeable and energetic about your product or services. Benefits of friendly staff include making a good first impression, generating more leads and possessing the ability to answer wedding show attendee questions.

Show Specials

Happy couple at a shopping center holding bags and smiling

Happy couple at a shopping center holding bags and smiling

Offer an incentive such as a special discount or promotion created specifically for show attendees. Make sure your show specials are posted in a prominent position in your booth and can be readily seen by visitors. Educate your staff to make sure they are knowledgeable about your show specials and ready to assists buyers with purchases.

Tempting Treats

Tasty eats are a draw and welcomed energizing delight at wedding shows especially for attendees standing in long lines or roaming the aisles for hours. Offer small candies or chocolates in individually wrapped packages for hungry wedding show-goers to enjoy and nibble. If you are a food vendor, then offering samples is a no-brainer and a great way for potential customers to sample your offerings. Be sure to check with the show producer to see if there are any regulations regarding sampling food or beverage.

Freebies and Giveaways

Wedding show attendees often flock to booths offering freebies and giveaways. Choose a freebie or giveaway that makes a connection to your business and is branded with your logo and contact information.

Exhibit at the Great Bridal Expo, the nation’s longest-running national bridal show — nearly 40 years in business featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

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