About Wedding Freebies

August 19, 2015 at 1:50 pm Leave a comment

group of friends shopping in a mall holding some bags

group of friends shopping in a mall holding some bags

Give wedding show attendees a reason to visit your booth with freebies, promotional items given without charge or cost to consumers. The opportunity to get great swag is big draw for wedding show visitors. For your next exhibition, choose freebies that are compatible with your wedding business, reasonably priced, attention-grabbing and feature your brand. Consider adding freebies to your marketing mix at your next bridal show. Read on to learn more about wedding freebies.

What Makes a Good Freebie?

Wedding show success is a combination of many things from your booth display to marketing materials including freebies. When choosing freebies to offer at your next show, ensure that the giveaways you select are a good fit for your wedding business and customers.

  • Start by making a budget, promotional items can be costly and this will help keep your finances in check.
  • Quality over quantity makes many freebies more effective as a marketing tool; choose promotional items that attendees might find interesting or convenient. Select giveaways that your target market might want to use or find intriguing increases the chance to extend your brand and for the freebie to not end up in the trash.
  • Brand all of your promotional items with your company name and logo: be sure to include your contact information as well.

Types of Freebies

Not all freebies are created equal; decide on the type of promotional item to offer at your next show. Categories of freebies include cheap, trendy, wearable, edible and expensive.

  • Cheap freebies are inexpensive and can be given out in volume. Bear in mind the risks of using cheap items to represent your company.
  • Trendy items are the moment-du-jour of promotional giveaways. The primary benefit is they attract attention.
  • Expensive free items are great for qualified leads and undeniably get your brand noticed. However, you may not be able to give one to everyone attending the show due to costs.
  • Wearable items such as t-shirts and totes are highly desirable freebies at shows. Ensure yours feature attractive designs to entice show-goers to adorn them.
  • Edible items make great freebie draws at wedding shows; attendees often get hungry while perusing aisles.

Freebie Do’s and Don’ts

Make your wedding business promotional items memorable by following a few do’s and don’ts.

  • DO offer freebies as a way to interest bridal show attendees and create opportunities for sales.
  • DO imprint your freebies with your company name, logo and contact information.
  • DON’T place your freebies in the back of your booth and expect people to find them. Present your freebies in a way that wedding show visitors will find eye-catching and unforgettable. Even a simple sign that states “free sample gift for you” and “show specials today” is helpful.

Exhibit at the Great Bridal Expo, the nation’s longest-running national bridal show — nearly 40 years in business featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here

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Entry filed under: Exhibitor Information, WEDDING PLANNING. Tags: , , , , , .

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