Facebook Campaign Ideas for Jewelers

September 10, 2015 at 7:28 am Leave a comment

d4RcDrbdawdwInspire your soon-to-be engaged and engaged couples with a Facebook ad campaign. Jewelers provide a variety of wedding-related jewelry including engagement rings and wedding rings and Facebook presents a great opportunity for jewelers to connect and communicate with their wedding-minded followers. Give them something to talk about with interesting campaigns with a wedding focus. Read on for Facebook campaign ideas for wedding jewelers.

Diamonds

Present an ad campaign with a focus on diamonds inviting followers to answer true or false questions based on the Four Cs of diamonds. Benefits include educating customers in a fun and interactive way and creating community. Include a metric that measures results and shows percentage of correct answers. Provide interesting questions and compelling visual imagery that link to your brand or products.

Engagement Rings

Invite social media users to design their own engagement rings with an interactive Facebook campaign offering a creative twist, and an excellent way to encourage engagement. Provide choices to select such as stone type, stone cut, metal and setting choices. Display the original designs alongside actual rings sold by your jewelry business. Invite users to comment on their favorite creations.

Wedding BandsLLsuwOFgV2PCOI2aiPg7

Create buzz with a Facebook campaign dedicated to selecting wedding bands. Present pairs of wedding bands and ask followers to choose the one most liked, A or B? This is an easy interactive activity in click-game format and includes the additional benefit of consumer research and trend watch. Invite customers who have made previous wedding band purchases to post pictures after their ceremony.

Support a Cause

Share your support for a good cause with your Facebook followers and guests. Let them know if your company makes wedding ring donations or offers funding to nonprofit organizations such as Wish Upon a Wedding or Brides Against Breast Cancer. Showcase to the Facebook community your proud support and sponsorship of local Little League teams or community events. Create awareness of an issue or nonprofit organization that could use a helping hand as they help others.

Sweepstakes

Celebrate love by offering a sweepstakes or contest. Utilize the giveaway as a way to enhance your overall brand presence, create awareness and introduce new lines of wedding rings and jewelry or showcase current lines. Give the contest set boundaries and rules and provide many opportunities to win. Establish a limit on entries beforehand to avoid abuse of the system. Cross promote your giveaway on your other social media channels such as Twitter or Pinterest.

Exhibit at the Great Bridal Expo, the nation’s longest-running national bridal show — nearly 40 years in business featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

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