Marketing Plan Tips for Wedding Businesses

September 17, 2015 at 9:15 am Leave a comment

19290088Optimize your chances for success by developing a marketing plan for your wedding business. Benefits of a marketing plan include having a road map for your wedding business goals and objectives, providing metrics and data to help measure efforts, defining strategies and evaluating new opportunities. Before creating your marketing plan, it is helpful to look inward and evaluate what your competitive edge is over other businesses, this helps to define goals and create purpose. Read on for more information and tips about creating a marketing plan for your wedding business.

Types of Marketing Methods

Choose marketing methods to market your wedding-related products or services that are in-line with the intentions of your company. Some methods to consider include exhibiting at wedding shows, press releases, email marketing, website, blog, pay-per-click internet ads, marketing videos, search engine optimization, social media, and outsourcing your sales force.

Do Your Research

When developing your marketing plan, do your research and observe more than wedding industry facts and figures. Learn about overall market indicators such as the number of people getting married, employment rates and economic inflation. This helps reduce business risks, identify trends in the wedding industry and recognize sale opportunities.

Creating a Niche

Make a niche for your business and stand out. Offer something unique and different that no one else provides and distinguish yourself from your competition. If you do not already have a niche, take some time to consider how your wedding business can shine.

Targeting Your Market

For a wedding-related business, your target demographic market is the engaged couple, wedding planners and anyone else involved in the wedding planning process.

Know Your Wedding-Related Products and Services

Recognize how your wedding-related product or service benefits your customers. Completely understand the attributes of your business inside and out from the smallest detail to physical features. Brainstorm the many ways your customers benefit from your business.

Developing a Promotion Strategy

Creating a promotional strategy helps you decide on the approach to take to introduce your wedding business to the public and gain new customers. Kinds of promotional strategies include giveaways and freebies, email and mail order marketing, social media networking or contests with prizes.

Setting Price Points

Maximizing your revenue potential and setting price points is important for your wedding business. Competitively price your products or service for your area. Choose a pricing strategy for your wedding business: methods to consider include value pricing, competition pricing, premium pricing, optional pricing and bundle pricing,

Exhibit at the Great Bridal Expo, the nation’s longest-running national bridal show — nearly 40 years in business featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here








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