Ideas for Marketing and Selling Wedding Cakes

September 23, 2015 at 12:29 pm Leave a comment

22507sasq20Creating wedding cakes is sweet work; you get to make the grand centerpiece of confectionery delight for couples getting married. Empower your business with the opportunity for sweet success through fresh marketing and selling ideas for your wedding cakes. With so many wedding-related bakers to select from, stand out from the crowd and let people know why they should choose your wedding cake business. Read on for tips and ideas about marketing and selling wedding cakes.

Website

Compose a website featuring your wedding cake business. Make it user-friendly and visually stunning; impress visitors with your beautiful wedding cakes. Ensure that your website offers important info such as your contact information and is easy to read and navigate with lots of quality photographs of your wedding cakes.

Wedding Shows

One of the greatest opportunities to exhibiting at wedding shows is to sample your cake to your wedding-bound target market. Sign-up for your next wedding show and create an inviting exhibition with easy access for visitors to obtain contact and cake-ordering information, showcase your best cake decorating skills, display sample wedding cakes and offer giveaways with lots of samples of your most popular wedding cake flavors (be sure to check with show management regarding any requirements they or the venue may have about sampling).

Networking

Word-of-mouth is a time-proven and very powerful form of marketing and selling; ask your friends and family for referrals. Grow your wedding cake business by networking with other local wedding businesses such as wedding planners, event halls and venue locations. Create an email list; advertise your newest cakes, share wedding cake trend information and offer specials or discounts.

Social Media Methods

Participate in social media networks and create and share content about your wedding cake business. Make posts about your most popular wedding cakes on Facebook and invite followers to comment. Snap a pic of your latest wedding cake creations and upload to Instagram to share and spread the word of your skills. Tweet about your wedding cake business news and create hashtags.

The Power of Pinterest

Increasingly, couples are turning towards Pinterest as an inspirational asset to the wedding planning process. Wedding cakes make the perfect match for the visually-driven Pinterest. Create a board showcasing pins of your best wedding cakes.

Community Outreach

Offer to bake cakes for local business or community events such as honoring local heroes and citizens, fundraisers for worthy causes and supporting education with confectionery donations for school festival cake walks. Benefits include opportunity to get your name known to the community, showcasing your best products and creating community partnerships and goodwill.

Exhibit at the Great Bridal Expo, the nation’s longest-running national bridal show — nearly 40 years in business featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here

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