Business Spotlight: Interview with Ingrid Kelly, Director of Special Events for David’s Bridal

September 30, 2015 at 4:28 pm Leave a comment

Oleg Cassini Collection exclusively at David’s Bridal Beaded Lace A Line Dress with ¾ Sleeves Featured Color: Ivory (also available in white) Sizing: 0-26, 0P-14P Price: $1350.00 Availability: David’s Bridal stores and

Photo Credit:
Oleg Cassini Collection exclusively at David’s Bridal – Price: $1350.00
Beaded Lace A Line Dress with ¾ Sleeves
Featured Color: Ivory (also available in white)
Sizing: 0-26, 0P-14P
Availability: David’s Bridal stores and

Each month the Great Bridal Expo interviews trusted wedding industry experts to share their knowledge and experience. This week we are featuring an interview with Ingrid Kelly, Director of Special Events for David’s Bridal. For over 60 years, David’s Bridal has been helping make wedding dreams come true. Check out this very informative interview.

Q: Tell us a little about yourself and your position with David’s Bridal?

A: Ingrid Kelly, Director of Special Events. I develop and execute the strategic plan for junior and adult customer acquisition for all in store and offsite events in the US, CA and UK.

Q: How long have you been with David’s Bridal and what do you like best about working for them?

A: I’ve been with David’s Bridal for 16 years, and I love that what I do is just one of the many stops along the journey to that moment…the moment when a bride finds the one, that one beautiful gown that draws a tear of joy.

Q: What kind of products and services does David’s Bridal offer for couples?

A: We carry dresses for women of all ages for all of life’s special occasions, but our primary focus is on bridal and dresses surrounding events for the wedding. Of course we have a wide array of wedding gowns in all styles and sizes, as well as exclusive designer collections including White by Vera Wang and Truly Zac Posen, Melissa Sweet, Oleg Cassini, Galina Signature and Galina. Whether she is looking for the princess ball gown or something that incorporates the latest fashion trends, our collections offer styles to suit every type of bride.

In addition to bridal gowns we have a collection of “little white dresses” ideal for her rehearsal dinner, engagement party, day-after brunch or any other event she may need one for. And we have an extensive array of styles for her entire bridal party – including a full selection of bridesmaid dresses in a rainbow of colors to match her wedding aesthetic; flower girl dresses for her youngest party members and beautiful dresses for mothers of the bride and groom.

Q: When should couples place an order from David’s Bridal as they plan their wedding?

A: It is up to each individual bride on when she would like to begin looking for her dress. However I would like to offer the following insight: while dresses in our stores can be purchased and taken home the same day, many brides will order their dress which could take up to 12-16 weeks to arrive. She should then consider alterations – depending on how extensive her alterations needs are, that could be an additional 2-6 weeks before the gown is ready. So all totaled it may be 22 weeks, or 5 ½ months from when she orders her dress to when she may be able to take it home.

We offer this advice for brides: shopping for a wedding gown can be overwhelming. Before your appointment at your local David’s Bridal store, we highly recommend down loading our app or visiting to get an idea of which styles you might want to try. You’ll want a gown that best fits your frame, so think about the silhouettes you wear on a regular basis. But keep an open mind and try on recommendations from your stylist – you never know which dress might be “the one.”

Q: What are some ways that couples may obtain discounts?

A: I would suggest you check our website frequently. Any sales or promotions will most likely be posted online. At your appointment, you can also call your ask your stylist if there are any promotions that you can take advantage if you are ready to purchase your gown.

Q: What do you wish engaged couples knew about David’s Bridal?

A: I would like brides-to-be to know that David’s Bridal really does have a variety of dresses for every woman in every styles, size and silhouette. We also have dresses at every price point – from $99 up to $1900 designer gowns from the White by Vera Wang and Truly Zac Posen collections. Some of our gowns are hand beaded and have incredible details and craftsmanship, and our designers are constantly traveling around the world looking for inspiration for their next collection.

Q: What else can you tell me about David’s Bridal?

A: All bridal designs that you will see at David’s Bridal are done specifically for our brand and exclusive to David’s Bridal. In addition to our famous designer collaborators we have an amazingly talented design team that works in the garment district of Manhattan and are constantly striving to perfect their visions for future collections.

Q: What are your best tips for couples?

A: Your wedding day is going to be special but hectic. Take some time for yourselves to enjoy the moment together.

Q: Do you have a heart-warming story to share about David’s Bridal helping out a couple getting married?

A: Our stylists are always sharing heart-warming stories they hear from their brides – whether they are helping to find a gown for her at the last-minute, learning about an extraordinary fiancé or just in spending time with her and her loved ones. Having been in business for more than 60 years, we also often meet brides who are shopping with their mothers, who bought her wedding gown from David’s Bridal. Each day it seems another amazing story is shared, so it would be impossible to select just one! 

David’s Bridal is a National Sponsor of the Great Bridal Expo.  Exhibit at the Great Bridal Expo, the nation’s longest-running national bridal show — nearly 40 years in business featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here


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