Wedding Photographer Consultation Tips

November 11, 2015 at 12:12 pm Leave a comment

Meeting with a couple for the first time is an exciting moment for all wedding photographers,. When getting ready for a consultation prepare a list of goals such as creating a positive experience and respectful atmosphere for the couple and showcasing what you will do for them as their photographer. Each person is unique; take the time to develop your own consultation approach that best represents your business and personal style. Read on to learn about ideas and tips for wedding photography consultations.

First Meeting

Understand that your first face-to-face consultation may not be the first time the couple has heard about you. Before making an appointment to meet, many couples often will visit your website to view samples of your work and read reviews. Some may have obtained your contact information from media such as wedding magazines or brochures from your booth while attending a wedding exhibition show. Ensure that your online presence is up-to-date and features your best work.

Where to Meet

Decide on a mutual place to meet for your consultation. This can be at your business or home office, their home or another neutral location such as a coffee shop.

What to Bring

Depending on your needs or personal preferences the items you choose to bring will vary from photographer to photographer. Basics may include sample wedding albums, price list and contracts, portfolio displayed on a tablet or computer, business cards and pens.

Be Yourself and Make a Connection

Act natural; simply be you at the consultation. Avoid talking at the couple; choose to create conversation over presentation. Ask about their upcoming wedding, how they met or interests: keep the focus on them. Dress professionally and arrive on time.

Explain the Process

Succinctly describe your products and services by guiding the couple step-by-step through the process to retain your services, the booking procedure and what happens after the wedding. Be sure to inquire about their wedding day and the course of events such as when the ceremony begins and include how your business can best meet the needs of their big day.

Encourage Questions

Encourage couples to open up and express any reservations or hesitations they might have by asking questions. By addressing any fears or concerns as soon as possible, this helps alleviate any apprehensions.

Gently Guide 

Before ending the consultation, find out if your couple is ready to book or need more time. Respect that couples will often interview several photographers before making a decision. Gently inquire on when you may follow-up and thank them for their time.

Exhibit at the Great Bridal Expo, the nation’s longest-running national bridal show — nearly 40 years in business featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

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