Budget Marketing Ideas for Bridal Show Exhibitors

December 9, 2015 at 10:21 am Leave a comment

You have already made the smart decision to participate in a wedding show or expo. Smart decision…as there no better way to meet new prospects for your products or services while extending your reach to other wedding related businesses. Exhibiting at a show will produce valuable couple contacts for you to follow up on and will serve as an immediate source of business.

With the addition of multiple digital marketing platforms as well as traditional methods, the prospects for creating a low-cost marketing plan for wedding show exhibitors has exponentially increased. Here are some concrete budget marketing ideas that will serve to maximize your participation at wedding shows and expos.

Business Cards

Be sure to offer wedding show and expo attendees business cards at your booth. These small pieces of information contain large amounts of bridal show and expo marketing appeal and make a lasting impression after the show. Besides budget friendly, business cards help build your brand by displaying your business name, logo, website and contact info.

Instagram

Post pictures of your booth, wedding products and services on Instagram. Do this before, during and after the bridal show. Instagram is a free photo sharing social media app and website. Intrigue engaged couples with exclusive sales, discount offers, new products or services and showcasing your exhibition events.

LinkedIn

Make an announcement on LinkedIn featuring your next wedding show exhibition. If you do not already have a LinkedIn profile, create one on the largest business networking sites on the internet. Benefits include opportunity to announce your show attendance, build your brand, create a professional presence and network with other exhibitors attending the show and expo.

Informational YouTube Videos

YouTube offers free online community sharing of videos. Tell the world about your next exciting wedding expo exhibition along with information about upcoming show specials or introductions of new wedding products or services. Make a movie on your phone or use inexpensive video recording equipment to create your message.

Contests and Games

Offer bridal show and expo guests a chance to win your wedding-related products or services at your next wedding show and expo exhibition. Couples love the chance to win something for free and a contest is a fun and effective way to reach out and engage show attendees.

Facebook

Feature posts on your Facebook page dedicated to creating buzz about your upcoming bridal show exhibition. Offer special discounts to attendees who mention your Facebook page at your booth. Benefits of Facebook include increased exposure, low cost, more leads and useful metrics.

Networking

Connect with other wedding businesses exhibiting at the bridal show for the purpose of networking and creating partnerships. The value of partnerships includes sharing knowledge, improving your reputation, developing skills, gaining referrals and making new contacts.

Twitter

Create a Twitter campaign for your next bridal expo; begin well in advance of the show. Build a content strategy that interactively engages bridal show attendees and makes the most of your 140-character tweet limit.

 

Exhibit at the Great Bridal Expo, the nation’s longest-running national bridal show — nearly 40 years in business featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here

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Entry filed under: Exhibitor Information. Tags: , , , .

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