Networking at Wedding Shows and Expos

December 16, 2015 at 3:50 pm Leave a comment

Love is in the air when you exhibit at a bridal show or expo. From exhibitor to attendee, everyone attending is there for the same reason, an interest in weddings. As an exhibitor, take the time to optimize your opportunities for networking and making new contacts. Benefits of networking include increasing your brand visibility, gaining new information, making beneficial partnerships, creating valuable leads and achieving active participation in the wedding business community. Where to begin? Read on for networking tips at wedding shows and expos.

Create Goals

 Start your networking journey with a goal. Ask yourself, what is it you would like to accomplish as you exhibit at the wedding show and expo. Setting a goal is akin to unfolding a roadmap to success, without it you may be lost. When creating your networking goals ensure that you apply a rubric to measure whether you were successful or not.


 Get ready for networking by preparing in advance. Create a list of other exhibitors you would like to meet. Take note of any ‘meet and greet’ events offered by the show producer. Mentally prepare yourself by staying focused and relaxed. Practice your smile, people will perceive you as friendly and feel at ease. Create a short blurb or pitch about your business to share with others. Select the appropriate attire to wear to the wedding show and ensure your overall appearance is presentable.

Things to Bring

 Make sure you have enough business cards to hand out to contacts and decide in advance where you will store them such as in your pocket or inside a handbag. Bring a pad of paper and pen or pencil to jot down notes. Carry small breath mints and floss picks, bad breath or something stuck in your teeth makes a less than positive first impression. Most importantly, bring your best attitude.

 Where to Network?

 Determine in advance where and who you want to network. Depending on your goals, this could be the engaged couples who visit your booth to specific exhibitors you would like to establish a partnership. Be friendly, get to know the other exhibitors and ask questions about their businesses and how you may be able to help them and vice versa.


 Create a plan for after the wedding expo to nurture your new networking contacts. Evaluate your contacts and send a follow-up email as soon as possible after the event.

Exhibit at the Great Bridal Expo, the nation’s longest-running national bridal show — nearly 40 years in business featuring both national and local area businesses with the latest in wedding trends. Exhibit to meet with the couples, brides, friends, families and wedding planners who attend who are in need of your business’ product or service. The many benefits for exhibitors include high-quality venues, a comprehensive bridal show marketing plan, complete contact database, post-show advertising and the opportunity to present your business to the wedding market.

Request Exhibitor Information Here


Entry filed under: Exhibitor Information. Tags: , , .

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